Will's grandfather fought in WWII. Will's father fought in Vietnam. Will plays Call of Duty on his PS3 and drinks non-dairy hazelnut creamer. So what happened to all the real men? They're still here – they just smell like pomegranate body wash now.

Meet Will (Mather Zickel). His evolved, sensitive nature is why his awesome wife Theresa (Teri Polo) married him. But Will and his friends find themselves wondering – in a world of Axe ads and manscaping – what does it really mean to be a guy anymore? Will is more interested in finding the perfect gift for his son Nathan's (Jake Johnson) thirteenth birthday than in doing his job selling insurance, sensitive soul Craig (Christopher Moynihan) still pines for his college ex Lisa, and Kenny (Dan Fogler) clamps down on his anger and asks himself "What would Tobey Maguire do?" when his ex Bridgette (Amanda Detmer) starts seeing a guy known as "the barracuda" (Henry Simmons). But after Craig crashes Lisa's wedding to try to win her back, they all learn that unleashing the manly man within can get them into some seriously sticky situations.

In the vein of The Hangover, Man Up is the virile new comedy from writer/producer/actor Christopher Moynihan (100 Questions), executive producer Victor Fresco (Better off Ted), and director Beth McCarthy Miller (SNL, 30 Rock), that follows the struggles of three modern male archetypes as they search for their identities and try to prove that "real men" really can use hazelnut creamer.