Author Topic: Cucumber [Channel 4]  (Read 1032 times)

Offline Chmarin

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Cucumber [Channel 4]
« on: 11 January, 2015., 12:53:14 CET »




Channel 4’s in-house creative agency 4Creative has conceived and produced the conceptual campaign promoting the broadcaster’s highly anticipated upcoming programming Cucumber, Banana and Tofu – written by Russell T Davies, the award winning author of cult gay drama Queer as Folk.

Cucumber and Banana are two original drama series exploring the passions and pitfalls of 21st century gay life, while Tofu is an online documentary series that explores all facets of contemporary sex culture.

Russell has explained "I once read about a scientific institute which had studied the male erection. It divided the hard-on into four categories, from soft to hard. One, tofu. Two, peeled banana. Three, banana. And four, cucumber. Right there and then, I knew I had my drama. And it's a joy to be back with Channel 4 and RED, to tell these stories."

The conceptual activity appears across Channel 4, E4 and online and forms part of a wider campaign devised in response to a brief from Channel 4 Marketing to promote the three new interlinked shows for Channel 4, E4 and online.

4Creative’s Business Director Nik Windsor explains“The show names do a huge job for us in creating interest and speculation and about what ‘Cucumber, Banana & Tofu’ could be and creatively, it’s a gift from Russell as they are so phallic.

We wanted to create just the right mixture of fruitiness and sexual innuendo – but if you see it, it’s just your own dirty mind.

The overall look and feel of the campaign shouts “something big is coming to Channel 4” and we wanted to ensure that it had a distinctive visual identity, so we chose bright, bold, poppy colours to make sure it grabs people’s attention and stands-out on a dark winter’s day.”



 

Offline Chmarin

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Re: Cucumber [Channel 4]
« Reply #1 on: 24 January, 2015., 16:51:30 CET »
Koncept serija je brutalno realiziran. :D :top:

I sviđa mi se što seks i golotinja ne djeluju kao elephant in the room. Nit je a) "želimo bit artsy fartsy pa će golotinja tu biti samo kad priča to stvaaaarno iziskuje", nit je b) "želimo privuć što veću pažnju, pa evo vam pol sata softcore jebačine da ne morate trošit promet na pornjavu". Mislim, mene to ne pati u serijama, pati me kad netko sere o seriji jer u njoj nema dovoljno jebačine (*kašlj* Looking *kašlj*). Mislim stvarno, inače smo ko populacija deprivirani pornografije, dobivamo ju na kapaljku svake prijestupne godine kada Brazzer Bear izađe iz šume 29.2. i donese pederima porniće.


Enivej. :zubo:

Ovdje je to nonšalantno odrađeno. Bar sam tako stekao dojam. Mislio sam da će biti meh. Ali me ugodno iznenadilo. I Cucumber i Banana. :)
 

Offline Chmarin

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Re: Cucumber [Channel 4]
« Reply #2 on: 27 February, 2015., 02:21:50 CET »
Trebat će mi jedno tri dana da probavim 1x06. :zbunj: